The Iridium

Rebranding, Graphic Design, Merchandising, Webdesign, Digital & Local Marketing

AboutThe Client

The Iridium, famously known as “The Home of Les Paul” where fans and guitar legends have intimately gathered to experience the best jazz, rock and blues music in the world.

Those less familiar with the history of The Iridium might want to know that you are sitting right where David Bowie, Paul McCartney, Mick Jagger, and Slash enjoyed Les Paul during his weekly residency which lasted for 14 years until his passing in 2009.

Superstar acts that have graced The Iridium stage include Jeff Beck, Steve Miller, Buddy Guy, Joe Walsh, Zakk Wylde, Joe Satriani, The Rolling Stones’ Mick Taylor and Charlie Watts, Max Roach, Michael Brecker, Sheryl Crow, among many others.

Today, in addition to its consistent draw of legendary rock guitarists and jazz and blues musicians, The Iridium regularly showcases next generation talent spanning a variety of genres including folk, indie pop, alt rock, R&B, cabaret and world music, as a host to Front and Center, public television’s critically acclaimed series, and MTV Live Setlist, a new monthly music series.

Selcouth Interactive | Full Stack Integrated Branding Solutions | NYC, Boston, NJ Screen-Shot-2018-05-15-at-5.02.54-PM-600x400 The Iridium

About this project

The Iridium was seeking a total rebranding. With our partners at Muligano Creative, we were able to provide a complete redesign of all assets: logos, merchandise, email designs, poster/billboard designs, and a much needed state of the art website-build.

Our marketing team works hand and hand with the team at the Iridium. Weekly meetings, bi-weekly analytic reports, and consistently updated graphics has allowed our team to impose the voice of the Iridium throughout all our marketing efforts. Over the last year we have helped the Iridium increase ticket sales two-fold, increase their facebook following to over 50,000 users, and beat their competitors in social and online presence. We have truly assisted The Iridium regain its fame.


“The Iridium loves working with Selcouth. They’re very selcouth.” ~ Ron Sturm Owner of The Iridium